Trust amongst consumers is at an all-time-low. People are constantly being bombarded with sales materials, advertisements and other marketing efforts. So how do you get around that?
Simply put, you give your trust first. "The Golden Rule!"
You trust that if you give to your customers first, they will give back to you. Wallet's vouchers, ad credits, and loyalty programs allow you to give to your customers and gain their trust. That trust allows them to give you their continued business.
When you know your numbers, you truly know your business.
Having access to a strategy that lets you know what is working and (more importantly) what isn't, is invaluable. This is known as closed loop marketing and it has a massive impact on your total ROI.